| 1970 |
The first Japanese food manufacturer to establish a plant in the US, with "nature and wellness" as its theme. |
| 1980's |
The production and sale of potato chips begin in Japan. |
| |
Provides valuable information on production techniques, facilities, and ingredients obtained from the advanced US market for Calbee Japan. |
| 1987 |
Resumes aggressive sales promotions for products imported from Japan. |
| 1994 |
Forms a business alliance with Snack King. Begins partial local production. |
| 1995 |
Launches local production of its flagship product, Shrimp Flavored Chips. |
| 1999 |
Establishes R&D facility in Sonoma County, Calif. with an aim to improve the quality of products by utilizing ingredients abundantly available in the US. |
| 2001 |
Expands the plant capacity for increased local production.
The entire production process is carried out locally. |
| 2002 |
Launches production of Saya, a popular health snack. |
| 2007 |
Established a production facility in Fairfield, Calif. - the first Calbee owned production plant in North America - to further expand production capacity. |
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